NEW! Sephora Subscription Box

Image Credit: huffpost.com

Yes, the rumors are true and word is spreading fast that Sephora has now joined the sub box world! This beauty subscription box of tempting goodies titled Play! By Sephora is estimated to launch this September in select cities (Boston, Columbus and Cincinnati) before going nationwide in 2016.

Let's Play!

According to WWD, and various other notable sites, for just $10.00 bucks we can look forward to receiving 5 themed deluxe-sized products a month, additional samples and even Spotify playlists. The box will also include a Play! Book which offers steps, tips & tricks to using the month's curated products, a Play! Pass to go in-store and have one-on-one tutorial/demo time with one of their pro makeup artists, and Play! Dates which are in-store events themed around the subscription box of the month.

What's in September's first Play! box?

Are you ready to Play!? I'm interested to see how Sephora competes with existing beauty box subscriptions such as Birchbox and Ipsy. Get ready to rumble, ladies & gents…this is gonna get pretty ;)

U P D A T E :

8/12/15

Sephora has officially launched their subscription box, but spots filled up fast. Click here to be put on the waiting list, and here to watch the promo video!

They have also released exciting news in their their FAQ's section:

"PLAY! by SEPHORA is a new program that is currently offered on a limited, invitation-only basis. If you've received an invitation by email, you can claim your spot using your email address at sephora.com/play. If all spots are full when you provide your email, you will automatically be added to the waitlist. If you haven't received an invite, you can join the waitlist at sephora.com/play. We'll notify you by email when a spot opens up!"

"PLAY! by SEPHORA is currently only available in the U.S. and can ship to any address in the contiguous 48 states."

"Your monthly subscription fee qualifies for Beauty Insider points. For a limited time, show your current PLAY! PASS when purchasing items in store to receive 50 bonus points each month."

"You can take your PLAY! PASS each month to your local Sephora for a one-on-one learning session with a beauty expert. It's your ticket to getting the lowdown on each month's products, as well as personalized help."

Woohoo! Sounds like they're catering to many more states :) 

Read their full FAQ's for more info.



(Additional Sources: Sephora.comFashionista.com, Racked.com, Refinery29.com, & Harpersbazaar.com)

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